How do you do this?
It?s as simple as creating a newsletter you can offer along with your eBay ® listings.
In this article I?m going to briefly cover how you can use a newsletter to do the following:
- Turn Your eBay Browsers Into Customers
- Turn eBay Customers Into Life-Long Customers
- This article will be a two part lesson. Watch for my next article (lesson) covering the basics of creating an effective newsletter. It can be very simple to create a newsletter following a few easy steps!
1.Turn Your eBay Browsers Into Customers
Remember that although your initial goal is to turn your eBay ® ?browsers? into buyers, you can?t stop there. Many eBay ® sellers assume if they don?t have something thee ?browser? is looking for, then they aren?t going to sell anything to that person at all. But, that is far from the truth.
You?ve already overcome the most difficult part, which is getting the ?browser? to your listings. The important part is to make sure each visit counts. You have to make sure that once you get a visitor to one of your listings, they don?t leave until you have tried everything possible to get their contact information such as name and email, to try and convert them to a future customer.
Let?s say you sell home décor products and someone visits your listings while looking for a particular window treatment. The visitor views the auction they were led to and also visits your ?other listed items.? This particular visitor doesn?t find what the item he/she is llooking for. So, he/she leaves your auctions and you never have the chance to do business with this person, right? Wrong!
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